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Business Health Checkup: During this phase Winter Advisors analyzes:
This first phase
gives us a perspective on the present health of the business. By determining
the scenarios that are likely to occur if nothing is changed, we can better
define the key areas that need focus to achieve desired results. After
conducting its research, Winter Advisors provides a written evaluation highlighting
where the business is and where it is likely headed. This step provides
critical inputs into later stages of the methodology.
This step gives us
insight into the company’s overall business culture and how it is
helping or hurting. Where the ‘Business Facts of Life’ is
like an annual physical, the ‘Emotional State’ is more like
a visit to your psychologist. We can determine the strength and cohesiveness
of the top management team and begin to get insight into existing business
values and the shared understanding of business purpose. After conducting
a series of interviews, Winter Advisors provides a written evaluation on the current
state of corporate well being. Like Business Facts of Life, this step
provides critical inputs into later stages of the methodology.
To create true success,
both the company’s vision and its strategy need to be understood
and then designed to work together. Like the blending of the head and
heart, when vision and strategy work in unison, they can act as powerfully
balancing forces that keep your business on track. The vision gets defined
and refined from insights achieved in the previous stage of analyzing
the ‘Business Well Being’, while the winning strategy to achieve
the vision focuses on the items addressed in the ‘Business Facts
of Life’. During this phase, Winter Advisors helps you define specific outcomes
for both that work together to create sustainable success.
This is a phase that
is often forgotten – the clear communication of strategy and vision
to all stakeholders. This phase also focuses on effective expectation
management and how to deliver both good and bad news. Winter Advisors actively works
with the executive team to make sure that a culture of empowerment through
communication is created.
Vision and Strategy
provide the foundation that helps you know where you really want to go
and what you need to do to get there! This stage focuses on building the
right teams to get the job done, and then defining the roles and responsibilities
for the players. Once the teams are formed, Winter Advisors reviews the systems, processes
and communication techniques needed to be effective. Clearly understanding
what needs to be done, who is going to do each part of the task, and WHY
we are going to be successful, is critical in driving toward the ultimate
business results.
At this final stage, Winter Advisors helps activate the plan to achieve the key results that will move the company to the next level. Winter Advisors helps tune the teams, processes and communication to be most effective. We help the new teams focus the product/service offering and approach to target customers, customer programs and sales targets. Winter Advisors also helps put in place measurement techniques to monitor your progress toward profitability goals. During this stage, the true benefits of the Winter Advisors six-step methodology become clear and the company is on its way to get the next level results.
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